social media
portfolio sample
SABRINA TORRES | SOCIAL MEDIA STRATEGIST
For eight years, I’ve been analyzing data and building social media strategies to help businesses and non-profits surpass their goals. I’ve created effective visual content, written persuasive copy, and executed strategic campaigns that inspire people to share an idea, reach for their credit card, or contact their state legislator.
Sabrina Torres
Nashville, TN
hi@sabrina-torres.com
Welcome.
Paid & Organic Social for LIVE Events
The American Academy of Family Physicians organizes two yearly events that necessitate paid advertising strategies and creative content, along with organic content leading up to and during the events. This is a sample of the creative work utilized across multiple platforms, resulting in a 16:1 return on ad spend.
*Created at BTC Revolutions
Organic instagram Growth
The Stonewall Inn Gives Back Initiative wanted to expand
its audience. I crafted striking, branded graphics optimized for Instagram, featuring timely news and messaging tailored to the target demographic. As a result, the brand’s audience increased by 878% over the span of 12 months.
TikTok Presence
A non-profit organization in the solar industry wanted to begin messaging on TikTok but lacked video assets. I devised a strategy that utilized memes to raise awareness about their issues, incorporating a call-to-action in the accompanying copy when needed.
*Created at BTC Revolutions
Real REEls for instagram
Taste of Chicago Pizza sought to boost their Instagram Reel output, with an emphasis on celebratory occasions. I created Reels utilizing
user-generated content (UGC) and brand assets provided, enabling the brand to organically showcase their product.
*Created at BTC Revolutions
Sabrina Torres
Nashville, TN
hi@sabrina-torres.com
SABRINA TORRES | SOCIAL MEDIA STRATEGIST